For any business to thrive, you need sales. If you can sell your products or services, you stay in business. If you can’t sell, you’re out. It’s as simple as that. Having great sales people on your team helps tremendously, but all sales start with one thing…Leads.
You simply can’t make any sales if you can’t get people onto your list of hot leads. All business owners know this. In fact, a survey conducted by Content Marketing Institute in 2016 found that 86% of business owners admit that generating leads is their number one concern.