Around since what now seems like the dinosaur days of the internet (aka 1996), Craigslist has been a long loved and consistently used website for businesses and individuals alike. With over 50 billion monthly page views, it’s hard to ignore this platform and its marketing potential. Not to mention, it’s absolutely FREE to use.
Originally built as an alternative to traditional local listings, Craigslist has opened the business growth possibilities even in the smallest of towns and cities. Whether you’re a realtor, run a home cleaning business, car dealership, or virtually any other locally run business, you’ve probably dipped your toes into the Craigslist lead-sourcing-pool once or twice before.
digitalcustomer @ scrapingsolutionsHow To Generate Craigslist Leads Quicker
Whether you’re a broker or agent, you’ve probably used Zillow quite a few times by now as you search for new, amazing properties. These days, however, great listings are getting harder and harder to come by as more of your competitors use the exact same methods as you do. So, how do the successful real estate agents do it? How do they always seem to get their hands on the latest, greatest listings on Zillow before anyone else?
One word: automation.
digitalcustomer @ scrapingsolutionsHow To Generate Leads From Zillow On Auto-Pilot
Web scraping is a technique that pulls certain bits of targeted information from various websites.
This pulling of information can be done on a small or large scale, by either man or software. Data scraping from a fundamental basis requires some knowledge of coding and programming, which is why simply purchasing data scraping software tool off the shelf of your local computer store can be quite convenient.
Sometimes, however, these tools can simply go too far, which is why outsourcing your scraping work to a website scraping company can be far more beneficial than doing it yourself.
digitalcustomer @ scrapingsolutionsWhich is better? Using a Web Scraping Company Vs. Doing it Yourself to Avoid IP Bans
Have you ever found yourself in a situation where, for professional or personal interests, you have needed to pull data from the website of a third party? While finding out whether or not this site has an official API can be beneficial, there are more constructive ways to gather this information from a much broader pool of potential pages.
This comes in the form of web scraping; a handy tool that allows you to extract data straight from the source of a page. To put it simply: If a website has viewable content, it has scrapeable content!
digitalcustomer @ scrapingsolutionsThe Data Diver – Utilising Web Scraping as a Business Tool
A startup can be both an exciting venture and a daunting one. If you’re a startup that thrives on cash flow through sales of a particular item or service, you’ll need to target your marketing focus towards the gathering of data. That’s easier said than done, especially considering that the data that’s necessary to gather varies based on the products or services you are offering.
There is a wide variety of information that can be gathered as invaluable marketing intelligence through utilising web scraping services. However, there are certain types of data that need to be collected regardless of what type of product or service you’re marketing.
digitalcustomer @ scrapingsolutionsData Gathering: The Building Blocks To Startup Success (Plus 2 Smart Ways to Get Started)
As it says in Sun Tzu’s The Art of War: “If you know both yourself and your enemy, you can win numerous battles without jeopardy.”
While this saying, placed into the context of digital marketing, may sound slightly melodramatic; the sentiment still stands true against the backdrop of the modern business. If you aren’t aware of the marketing tactics of your peers, you can be at a disadvantage when strategising your own. With that in mind, let us delve a little deeper into the benefits of competitor insights.
digitalcustomer @ scrapingsolutionsThe eCommerce Conflict – How Market Intelligence Can Assist in the War of Digital Commerce