As it says in Sun Tzu’s The Art of War: “If you know both yourself and your enemy, you can win numerous battles without jeopardy.”

While this saying, placed into the context of digital marketing, may sound slightly melodramatic; the sentiment still stands true against the backdrop of the modern business. If you aren’t aware of the marketing tactics of your peers, you can be at a disadvantage when strategising your own. With that in mind, let us delve a little deeper into the benefits of competitor insights.