With the rise in digital platforms over the last decade, it’s easy to see why eCommerce suppliers and distributors are now facing more competition than ever before. As of 2014, there were an estimated 12-24 million eCommerce stores in the world, with a little over 600,000 actually breaking $1,000 in yearly revenue. With that said, there are new businesses appearing every day, meaning that online stores have to stay constantly vigilant with their digital marketing campaigns and strategies if they wish to stay afloat.
However, how can you be expected to compete with such a vast industry, especially when the rate of success is so minimal? That’s what we’re here to discuss today, as we break down two of the key considerations necessary to stay afloat and affluent throughout 2017.